A Legacy 50 Years In The Making
Giorgio Piola’s career started as a bet between brothers. A friendly challenge to settle the debate as to who’s illustrations were strong enough to be published in the leading motorsport magazines of the era. Giorgio won, racing headfirst into a career analyzing the technical designs of Formula One machines and quickly taking pole position in an industry that didn’t exist before he proposed its creation.
"I glance at a car and the differences stick out, as if there's a magnet. Without knowing it, I was always training myself for my future profession."
What I also like in my work is that it's very psychological. Very often I found a new solution only from reading the behaviour of people.
Who better to speak to what constitutes Formula One inspired designs than the sport watch brand created by the man who spent a lifetime illustrating the defining designs of Formula One? A career spent meticulously drafting the most transcendent engineering, of the best racing machine, has given Giorgio an invaluable education on enduring design, evidenced by this new venture that so eloquently conveys the precision, passion and performance necessary for success at the pinnacle of motorsport. The high-stakes game of trial and error engrained in the subject of his work has culminated in a brand crafted for the firm-footed, competitive at heart and ever-fastidious man, unwavering in his pursuit of perfection.