The All New
50 years of intensive research, design and recreation, has gifted Giorgio Piola an ability to convey precision, passion and performance through enduring design.
This precision eye, from the man who spent a lifetime illustrating the defining designs of Formula One, crafted three limited-edition sport timepieces, all inspired by the very brand he created.
A career spent meticulously drafting some of the most transcendent engineering of the best racing machines in the world, has given Giorgio Piola an invaluable education on the importance of details and taking one’s time.
The high-stakes game of trial and error engrained in the subject of his work, has culminated in a brand crafted for the man who is firm-footed and competitive at heart, unwavering in his pursuit of perfection.
Experience Piola’s flawless artistic design, coupled with Swiss watch craftsmanship, in Giorgio Piola’s debut sport timepiece collection.
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"The mesmerizing dials on the timepieces are a work of art"
"Excellence and precision , influenced by Formula 1 designs"
"The watches succeed admirably in homaging Piola's racing Inspirations"